A twelve-tab Excel and Google Sheets workbook for modeling per-user, per-device, and hybrid MSP pricing. Inputs include fully-loaded labor cost, tool stack spend, target gross margin, and client size.
A twelve-tab Excel and Google Sheets workbook for modeling per-user, per-device, and hybrid MSP pricing. Inputs include fully-loaded labor cost, tool stack spend, target gross margin, and client size. Outputs include recommended monthly recurring charge, floor price, and profitability at different commitment levels.
Most MSPs price by feel or by copying a competitor's rate card. Both approaches leave margin on the table. This calculator forces you to work from your actual cost structure and your target margin — which is the only reliable way to price services you can deliver profitably at scale.
Start with the Cost Inputs tab and enter your fully-loaded labor costs by role. Move to the Tool Stack tab and enter your per-client tool costs. The Pricing Output tab calculates your floor, target, and premium price points for each service tier. Use the Scenario tab to model what happens to margin as you grow headcount or add tools.
This calculator reflects industry benchmarks and general MSP cost structures. Your actual costs will differ. Use it as a starting framework and validate the outputs against your actual P&L before changing your pricing.